Full Identity
Mockup 1 - Stationary
Letterhead, Business Card (Front + Back), Envelope (Front + Back)
T-shirt Mockups
Mug
T-shirt Close Up
Identity Mark Keychain
SKETCHES
Kalamazoo Civic Redesign
Assignment where we had to choose a smaller company that could benefit from rebranding their business. I chose the Kalamazoo Civic Theatre. The current visual identity is a trademark of the company, it has been around for a long time, but is outdated. It looks nice but is rather simple for a company that focuses on the arts. I thought it could be improved to better represent what The KCT is and what it does.